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About Us

Journey of Success and Innovation:

  • Established in 1980

  • Embracing technology and innovation

  • Google rating of 4.8/5 with 1000 reviews

  • Skoda Main Dealer

  • New & Used Car Dealer

  • Volkswagen Service Dealer

  • Volkswagen Commercial Service Dealer

  • Family Run Business

  • Equal opportunities and equal treatment employer

Innovation and Progression

Since opening our doors over 44 years ago, the company has undergone significant growth and transformation, particularly in the last 5 years. While our core principles have remained steadfast, it's the evolution of technology that has driven much of this change. We recognize innovation as a crucial driver for propelling the business forward and we embrace technological advancements has become essential, and we are committed to leveraging innovation to continue thriving in the ever-changing automotive landscape. Furthermore, the Škoda product is a top 2 brand in Ireland and that's set to continue with a revolutionary product portfolio that is well underway.

Fostering Customer Loyalty

  1. Provide Exceptional Customer Service: Offer personalized and attentive customer service

  2. Solicit and Act on Feedback: Regularly seek feedback from customers through surveys, reviews, and direct communication channels. Use this feedback to improve your products, services, and overall customer experience.

  3. Build Emotional Connections: Create emotional connections with our customers by understanding their needs, preferences, and values.

  4. Focus on Consistent Quality and Value Strive to continuously improve and innovate to stay ahead of competitors and meet evolving customer needs.

  5. Quality Control : Strive to improve quality of all our goods and services by doing random spot checks on vehicles and departments

Company Timeline

1980: Noel Deasy Cars was establised.

1983: Noel Deasy Cars was awarded the Peugeot franchise to compliment the existing Alfa Romeo brand.

1986: The first new Shop was built on the commons road.

1990s. At various stages throughout the 1990s Noel Deasy Cars eyed expansion with the purchase of additional land and buildings.

1996: All-new Petrol Station and Shop and deli were built.

2000: The business moved to a 4 Acre site just off the main road to facilitate the first McDonald's drive-through on the northside of the City.

2004: The first showroom was built and in late 2005 Noel Deasy Cars awarded with the Skoda franchise by Motor Distributors.

2015: Significant expansion of the existing showroom with additional showroom space, new showroom fit out for Skoda CI.

2020: A cutting-edge 12-bay workshop on-site, purpose built and meticulously designed for the future and primed for electrification.

2021: A new modular steel structure building was erected on site. An all-encompassing state-of-the-art centre of excellence for vehicle preparation equipped with the latest advancements in car care.

2022: In response escalating electricity costs, the company made the strategic decision to explore cost reduction measures, so the company installed a new HVO generator, making the business totally self-sufficient during power outages.

2023: Part 2 in our bid towards carbon neutrality saw the company install a powerful 53kWp system resulting in a significant reduction in electricity output.

2024: The company is engaged in further expansion in the main showroom.  The service reception area has also grown by 50% to better serve our customers and reduce wait times.

The Deasy family has owned and operated Noel Deasy Cars since 1980. We pride ourselves on being one of Ireland’s most trusted car dealers. With over 40 years of experience, we have established a reputation for providing the highest level of customer care and satisfaction. When you choose to buy from us, you become a part of our extended family. As a family, we care about you. Let our family take care of yours.